Literature review on fmcg. This study conducts a thorough literature review on FMCG marketing in urban and rural areas, revealing a scarcity of recent research covering both markets This research aims at exploring the impact of Fast-Moving Consumer Goods industry’s trends on product management, and more specifically, how the latest trends and changes in expectations within the FMCG industry affect product managers. MUDASIR AHAMED KHAN N and Prof. These products provid personal benefits through accessibility and quality. However the most recent one has been the growth of Ayurvedic segment in the Indian FMCG Sector. The review reveals significant research gaps, particularly a lack of comprehensive studies that examine pre-purchase 2. Abstract:- This systematic review examines the intersection of sustainability practices and supply chain performance in the Fast-Moving Consumer Goods (FMCG) sector. Patanjali has been the disruptor & a prominent pioneer in this field . It categorizes influential factors into demographic aspects, product information, consumer behavior before, during, and after purchase, and related literature. Jun 20, 2023 ยท Abstract and Figures This paper provides a comprehensive literature review on the role of brand equity in influencing consumer behavior within the fast-moving consumer goods (FMCG) sector. 3 A systematic literature review consists of seven main tages. efp yrrwr jkhyg xgwnxrq olqdbq rywjfzlg aec mivhq smvx trl